Winner of National Vintage Award for
Best Online Vintage Shop – Fashion & Accessories
Alexandra Vintage is a vintage network taking pride in its group of passionate vintage Buyers. My Buyers handpick pieces of vintage fashion from across the globe, offering affordable collections of quality vintage clothing & accessories for men and women.
We are very passionate about vintage. My Buyers and I add at least 10 new items to our online shop every week. Out sourcing all the time, we always have a few treats up our sleeves that excite us and we hope excite you!
A little bit about me… I am a marketeer with experience in software and retail marketing. Growing up I always had a keen interest in retail. My mum, having previously worked as a Buyer for retail brands such as Jaeger and Marks & Spencer in London, opened her own second-hand retail shop during my early teens. My siblings and I worked there during school holidays learning the ropes; from pricing, garment care and time management to most importantly Customer Service. This fed my intrigued and excitement for fashion and it was the exposure of second-hand clothing and my love for fashion that brought me to buying my first ever vintage handbag at the age of 15. Its here that my love affair with vintage officially began…
Over the years, I continued to admire fashion of times gone by, current and future consuming reads such as Vogue and Elle, lapping up every word. After training in performing arts, travelling the world and re-training in business management, I enjoyed many interesting jobs and latterly experienced a wonderful 4 years working for The Oracle Shopping Centre in Reading as Marketing Executive, heading up a vibrant events programme. I achieved what I had set out to do and felt it was time. I was passionate and brave enough to start up on my own so, with a small budget taken from savings (left to me by my Grandfather) in September 2011 I decided to combine business with pleasure.
I describe the Alexandra Vintage business in few words – a passionate, affordable vintage network. ”Network” being the crux of what Alexandra Vintage is – its Buyers – and passion being my passion for what I do. The business takes pride in its group of vintage Buyers, all of whom collect privately for Alexandra Vintage, striving to be in line with current fashion trends and ensuring their items are always presented in the best possible way. They work hard in bringing beautiful, good quality vintage from around the globe (as far as Canada) for our enthusiastic vintage loving customers. There is key focus on my Buyers because of the variety they bring – never will one Buyer be the same with each having their own eclectic tastes. Their collections are both an inspiration for me as well as our customers. The aim of Alexandra Vintage is for us, as a team, to provide variety in both style and size and continue to make vintage fashion affordable and approachable for you.
Although predominantly an online business, living in Reading I make sure the business is involved on a local level, working closely with jelly and getting involved in art & craft initiatives in Reading Town Centre, as well as popping up my Vintage Studio at the jelly studios at the much loved and historic Jacksons Corner Department Store, Reading.
I offer free personal styling at my Vintage Studio in Reading – as seen in Channel 4’s THIS OLD THING with Dawn O’Porter – and have regular pitches at Clerkenwell Vintage Fashion Fair and Judy’s Affordable, plus other events across the South East.
When I’m not working I enjoy life with my wonderful husband Andy, my needy but adorable cat Dudley and my loving family & friends. It’s very much a work-hard-play-hard kind of life and I hope it will continue for many years to come.
Follow me here for a peek into my world…