Open for Art 2017 – meet our sponsors

This fourth year of Open for Art celebrates design, the arts and creativity, from marking the 100 years since the birth of iconic British Designer, Lucienne Day to exhibiting the work of Reading’s emerging designers, artists, performers and makers of all ages. Come and join us whilst we lead you on walks, hear artists talks and poems, explore Reading’s hidden waterways, take part
in Open Air art classes, create floral headdresses inspired by Frida Kahlo, follow the heritage paths and revel in performances.

This year, our exciting, engaging and vibrant programme of events and activities is brought to you with lots of help. We have our lovely event leaflets and maps for all to read about what’s on during the weekend, we will enjoy a Malmaison breakfast listening to the words of Rebecca Swainston and we will be dressing up once again in our lovely ‘art ambassador’ t-shirts holding our giant lollipops. This year we have newly produced sail flags helping to landmark activities across the town. This is just some of the ways in which we get help and it’s with the support of these key sponsors that make all this happen.

Get to know a little more about our sponsors here >>

Cream Design
Open for Art design and branding

Established in 1997, Cream are a graphic design consultancy based in the centre of Reading. Working across a variety of sectors, they produce creative and engaging brand strategies, identities, website designs and ways to communicate that enable clients to stand out, connect with their audience and flourish. Cream design adds personality to any event, especially Open for Art and we are proud to showcase such strong branding and design. Thank you Cream!

Sponsors for the production and printing of Open for Art map available here:

Huntswood is a specialist resourcing and consultancy firm in Reading, focused on governance, risk and compliance. They have a team of nearly 600 financial crime risk professionals helping firms embed a robust approach to managing an array of policies. They support the life and pensions sector helping firms manage the increased regulatory focus on annuities and long-standing customers. They have recently become involved with Jelly and proud sponsor our map this year. Thank you Huntswood!

Sponsors of the breakfast at the Open for Art launch event ‘Breakfast with an Artist’ on Friday 30 June at Malmaison

Pineapple is an exciting new social enterprise set up by Andy Dewis, Mat Rule and Liberty Bollen in 2017 to support sustainable business for a better future. It will do this by providing the people to work with, places to work in, finance to operate and technology to innovate – at all stages of the business life-cycle. As a business evolves, its resources, workspace and financial needs will inevitably change. Pineapple aims to be part of the DNA of a business, working as a flexible resource offering as little as guidance and expertise at a monthly board meeting to as much as taking a product to market.
This year, Pineapple aims to work with 20 seed businesses, 6 established businesses and 3 charities to help make a positive social and environmental impact. Our vision is to positively impact 500m+ lives globally by 2050. Pineapple are also studio residents at our new studios in Broad Street Mall. We are delighted to welcome Pineapple to Open for Art as a key sponsor. Thank you Pineapple!

Reading Business Improvement District/ARENA grant
Sponsors for the production and printing of the Open for Art ambassador t-shirts & leaflets. ARENA funding for Floating Rivers of Reading event. 

The Reading UK CIC team has built-in capacity to support the BID in the areas of employment and skills, economic development, marketing and communications.

Reading UK CIC is the economic development champion for Reading; its main object is: “to promote and sustain the economic development of Reading in order to achieve sustainable prosperity for those that live, work, play, visit, do business and invest in the area.” It acts as a delivery vehicle for all aspects of the Economic Development Strategy (EDS), the aim of which is to promote and improve the economic, social and environmental well being of the area.

The Reading BID is a delivery vehicle for some aspects of economic development, its aim being to deliver a series of initiatives and services that will raise the quality of experience for businesses, customers and visitors to central Reading.

Reading’s Business Improvement District is managed by BID manager Bobby Lonergan. Having worked in Reading for most of his career, Bobby is a well-known face around the town and prides himself on developing good relationships with the local retail and business community.


Thank you to all our sponsors!

Open for Art launches on Friday 30 June and runs to Sunday 2 July. For a full programme of events please click here >>

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